Singleton – Street Drinks

previous project next project

Premium malt brand, The Singleton, wants to attract a new category of whisky drinkers - people who are not yet drinking whisky. The brand team asked Guest's help on attracting these new drinkers.

We came up with a concept called "The Singleton Street Drinks". The idea is to combine the current street food and food truck trend with a combination of refined mixed drinks based on the three flavoured malts of The Singleton.

World champion barbecue, Smokey Goodness, was involved to create the dishes pairing with 3 signature cocktails.

launch strategy, design, concept, build, brand activation

Our creative team created a mobile bar and barbecue concept with the classic Land Rover Defender as a basis. An innovative premix system was integrated into the setup to prepare and serve ‘perfect serve’ drinks during various festivals and events.

The concept has been successfully introduced at events like Taste of Amsterdam and Lepeltje Lepeltje, attracting 10.000’s of visitors who enjoyed the great drinks and bites in about 11 cities throughout the Netherlands.