Museum Quarter is the famous area in the center of Amsterdam renowned for the three big musea, art, shopping, food, fashion and design.
The business association supporting the area and its entrepreneurs approached Guest to activate the launch of the new design and the "Enrich yourself" campaign around the area.
We came up with a pop-up activation placing a glass house on various spots in the area. The glass house was decorated in line with the campaign image. The local entrepreneurs and other stakeholders could meet, socialize and become informed on the campaign style in a pleasant way.
