World's leading spirits company, Diageo, wanted to engage consumers in the on-trade around the Letscocktail/Mixitup campaign which is supported by the global website, www.thebar.com. Goal was to create a social sharing occasion with a new tool, a DIY shaker called Mason Shaker, and have guests order and drink more cocktails in the on-trade.
The campaign was built around the leading spirits from Diageo's portfolio, Smirnoff Vodka, Johnnie Walker Whisky, Tanqueray Gin and Captain Morgan Rum.