Dutch pride, Ketel One Vodka, is the number one premium vodka worldwide and wants to grow in its home country, the Netherlands. We were briefed and asked to build a campaign around the idea to claim the moment of social gathering in the kitchen. People meet in the family kitchen and socialize and make and share great, fresh drinks. The Ketel One Bloody Mary is the focus drink.
We tested the first concept of the Ketel One Kitchen at the exclusive gastronomy trade show in Maastricht, Folie Culinaire. An actual kitchen set up was created where we had various workshops and tastings led by the brand ambassador and our team. The whole concept led to various positive reactions from the trade show's visitors. People were surprised with this refreshing approach of a vodka brand.