Essie, the high-end salon nail polish brand asked us to create a fashionable event to launch their newest colour range and packaging to a group of influencers and press. The event was created with Dorhout Mees, one of the most talented fashion designers around.
We came up with the whole concept to recreate the "life of Dorhout Mees" in fashion and make the link with Essie nail polish. We produced the whole event right into the nitty gritty details. 100 different products were showed to 500 attending persons. There was a lot of coverage in press and social media.