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Luxury brand Cartier, a brand of the Richemont group asked Guest agency to create an international concept to relaunch the famous Panthère de Cartier watch collection.

Guest created a bespoke concept around the illusive, international super model called "C", recreating an insiders' event at her hotel suite. Every element, from the handwritten invitation, the vinyl spinning female deejay to the decorated hotel suite was top notch and highly detailed. A group of influencers and press was invited to experience this concept.

The kick off in the glamorous W Hotel in Amsterdam was a success and the concept was recreated throughout various cities in Europe.

We also recreated a version of this concept for the jewellery house Schaap & Citroen's event, WATCH 2017, in the Okura hotel in Amsterdam. Visitors were invited to join the secretive party in the hotel suite.