Business of Bars is a management and venue owner program created by hospitality specialists that can make a real difference for each venue and its management. Diageo asked us to create and take care of the launch of the concept for a happy group of their most important clients that have been selected to enter into this program.
We created and managed the whole event which was held at the Harbour Club Amsterdam. We brought the management-modules alive with a creative “black boxes” set up that gave a surprising take on the various elements of the program.
We were also asked to write the blueprint for the event to be used by the local agency for the Belgium launch of the program.
We also took on the management of the program connecting bartenders, managers and owners to the Diageo Bar Academy that trains the participants on the programm.
