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WE'RE GUEST AND WE GET PEOPLE TO SEE,
TOUCH AND TRY YOUR BRAND

#STAYHOME #STAYSAFE
 
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Who we are

Guest Agency is an independent, creative agency focused on telling brand stories and creating word of mouth for various brands that want to create lasting connections with their audience and customers.

Since 2007, we have been working for premium, international conglomerates and brands, but also love to work with local heroes and disruptive players aiming to be (inter)national champions.

Guest is not just another agency, but a hybrid of creativity- driven and execution-strong professionals. With a passionate team of marketeers, creatives, designers and project/event specialists, we create and deliver memorable concepts and campaigns with passion and conviction.

Our clients are diverse, but we have an extensive track record in luxury, lifestyle and FMCG. In the spirits and beverages sector we are considered as the go-to-agency. Brands like to tap into our years of experience, strategic knowhow and in depth knowledge of the industry.

 

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What we do

We are a full-service creative agency blending offline and online to create convincing 360° campaigns. Often on a global scale.

Crafting a strong, comprehensive strategy to shape your brand is often the first step we take in helping your brand. From there, we’re able to come up with a creative concept without losing effectiveness out of sight. Our capabilities in execution are diverse and solid.

As experiential marketing experts, we are strong supporters of adding experiential principles into the marketing mix as many CMOs nowadays know as well.

We strive for perfect execution in every aspect of our work. If it comes to experiential: our team has the experience of handling hundreds of activations and events on an annual basis for 15+ years now. It is the reason why we’ve been trusted by some of the biggest and exciting names out there, including: Walt Disney, Ketel One Vodka, Johnnie Walker, Cartier, Moët & Chandon and many more.

Our services include

Strategy

  • Insights/trends
  • Brand strategy
  • (Re)positioning
  • Launch strategy
  • Communication strategy
  • 360° strategy
  • Experiential marketing
  • Strategy review and evaluation
  • Market research
  • Creative concept ideation
  • Testing creative concepts
  • Experiential KPI development and measurement

Creation

  • Branding, theme
  • Visual identity
  • Verbal identity/Tone of voice
  • Product & Packaging
  • Integrated campaigns
  • Branding, theme
  • Concept & design execution
  • Event concept & design
  • Brand book/Brand guidelines
  • Playbooks
  • POS materials
  • Marketing materials
  • Experience design

Execution

  • Brand activation
  • Product launch
  • Event production
  • Press events
  • Trade shows
  • On-trade / Off-trade activation
  • In-store activation
  • PR stunts
  • Corporate/B2B events
  • Festival experience
  • Pop-Up
  • Guerilla marketing
  • Roadshows
Leadership & culture

Guest is founded in 2007 by Mosanne Monod de Froideville and Tapio Pekelharing. Both seasoned professionals with a shared passion for helping brands be successful and impactful.

Mosanne is the creative heart of the agency, a true people’s person who’s able to win all stakeholders for her vision and bring a concept to life. Tapio is a strategic thinker with business acumen which ensures that every campaign is balanced and effective.

Guest is perceived by its customers as innovative and creative and at the same time warm, loyal and flexible. Most of our main clients have been with us for many, many years.

It is our mission to engage with people, interact with them in immersive, creative experiences where they feel welcome and are truly treated as our ‘guests’ and have them see, touch and try the beautiful brands we work with an object of turning them into brand fans.

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Clients we worked with

Guest will go all-in to make an activation a succes. All arrangements are met, quality of execution is secured.

Tamara Villani, Communications Manager BMW, MINI & BMW Motorrad

I called them 3 weeks before an event, we had a meeting the same week on budget and concept. They are truly a flexible partner I can lean on.

Silvana Hoekstra, Retail Brand/ Marketing Manager, L’Oreal

They are professional and loyal; true partners. We admire their loyalty as they go for long-term partnership which is hard to find these days. They are always solution-oriented and very flexible.

Maartje van der Molen, Customer marketing manager Northern Europe Reserve, Diageo

Guest Agency gave the most gorgeous pitch. Presentation was fantastic, they had given Disney so much thoughts and really put in the time and positive energy. How they worked out the concept, with such a minimal brief, shows professionalism and innovativeness.

Lilian Rietman, Brand & Retail Marketing Manager Fashion - Home - FMCG, The Walt Disney Company

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We're happy to hear from you whether it's a full brief or informal chat.

Office

Lauriergracht 115 H 1016 RK Amsterdam +31(0)207751388 info@guest.agency

Warehouse

Raasdorperweg 74 | Loods 4 1175 KX Lijnden +31(0)207751388 info@guest.agency

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